Why do people take endless photos and selfies of themselves in various locations? Why do people scribble their names on walls? Why broadcast minute details of their lives over social media? The … Continue reading

The Room

We wake up in a room, four solid walls without a door or any other opening, from which there is no escape. We exist for a little while in this prison, all … Continue reading


Imagine two hypothetical worlds. The inhabitants of the first world are immortal in body—they do not age, they cannot be harmed, they cannot die, their lives last forever. But they all have … Continue reading

Design Reductionism

Historically, the shape of the letter was dictated by the tool used to reproduce it. It is believed, for example, that the purpose of the serif at the end of the Latin … Continue reading

Self Expression

All action and creation are an expression of man’s self, in the most literal sense of expressing an idea onto the world. A brute wages war so that his name will be … Continue reading

5 Anti-Principles of Good Design

Simplicity, originality, utility, systematization and continuous evolution are the typical tenets of good design. I propose the opposite. Here are my anti-principles of good design: Continue reading

The World Beyond Experience

Post-modern individualist culture has no common goal or purpose—no empire, no religion. Everyone is an individual with their own tastes, dreams, views and ambitions. Everyone pursues their own goals, seeks out their … Continue reading

Culture as shared taste. Subjective is not the same thing as individual. Taste is subjective, but not unique. In other words, taste is a property of the subject—the person doing the judging—but it is not necessarily unique to that subject, given that: 1) we share more than we differ on, not only biologically, but culturally, and 2) we can agree on the things we like—i.e. we discuss and develop taste collaboratively, not just in isolation. What someone deems good will be their judgement, but not only theirs. Shared taste—i.e. shared values—is what we call culture.

Against Creativity

On the destructive aspect of the modern day obsession with originality
In our age of consumption, creativity itself becomes an item of consumption. What I mean by this is that for the consumer market the originality of a design becomes just as important … Continue reading

Water and Wine

Umair Haque writes about good and bad technology in Prosperity in the Age of Intelligent Machines. He redefines “high” and “low” tech from the standpoint of whether or not it enriches the … Continue reading

Further Reading

Proust wrote that the true voyage of discovery is not to visit strange lands, but to possess other eyes, to behold a hundred universes that each of them beholds. Thus, in the words of Ruskin, what good books give us is not mere knowledge, but sight.

Every month I send out recommendations for exceptional books that will challenge your thinking and give you more eyes on a range of topics that include design, technology, history, media and philosophy. Sign up below: