Competing With Paper
I am currently working on a web application called Workable. It’s a collaborative task management app. You can use it solo to manage all your tasks in the cloud, or you can invite your team to work together, sharing tasks, files, messages and tracking time spent working.
There’s plenty of other task management apps, both on the web and offline, so you could say it’s a pretty competitive market. What I’ve realized though is that I’m not really competing with them. I’m not competing with other todo apps because todo apps aren’t an end, they’re a means to an end. Nobody gets a task management app for the sake of using it, they get it to get things done, and there are plenty of simpler ways to get things done than using a software application…